This episode brings an energizing and expansive conversation with Natalia Gaitan, a Colombian immigrant, Creative Director, and Founder of Hola Luz Creative. Natalia's studio helps audacious, impact-driven entrepreneurs transform their purpose into powerful visual presence.
From designing for Fortune 500 brands like TJ Maxx and JC Penney to launching a mission-driven creative agency, Natalia shares how her entrepreneurial journey has been an act of defiance, empowerment, and storytelling. We explore:
How branding becomes a political act for Latina and minority-owned businesses
The power of redefining wealth, success, and visibility through entrepreneurship
Why investing in your brand is non-negotiable if you’re building a legacy of impact
Why purpose-led business needs strategy, not just passion
Tangible insights for changemakers ready to take their message seriously
Whether you’re a startup founder, creative, nonprofit leader, or seasoned entrepreneur - this episode is your reminder that branding isn’t about ego. It’s about credibility, impact, and giving your message the vessel it deserves. As Natalia explains in the episode, “If you took your business as seriously as you take your purpose, everything would change.”
About Natalia Gaitan: Natalia, founder and lead designer of Hola Luz Creative Studio, is a bold advocate for purpose-driven branding. As a Latina entrepreneur with a background in designing for Fortune 500 companies, Natalia has transformed her passion for storytelling, cultural connection, and design into a thriving creative studio that serves audacious, impact-driven founders and organizations. Her work focuses on helping businesses amplify their voices and create lasting legacies through strategic branding and web design.
Natalia’s journey—from building her business in a second language to stepping into leadership as a speaker and mentor—reflects her commitment to breaking barriers and empowering women of color and underrepresented communities. She believes that a brand is not just a business asset but a powerful tool for connection, belonging, and change.
Through Hola Luz Creative Studio, Natalia collaborates with clients to craft bold, authentic brands that inspire connection, elevate their visibility, and shine a light on their unique stories. With a blend of expertise, empathy, and cultural resonance, she’s on a mission to help entrepreneurs build brands that don’t just look good but also make an impact.
Connect with Natalia:
Instagram: @holaluzcreative
Website: www.holaluzcreative.com
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