Instead, the Belgian native collects works that are not just about marketing but that touch the viewer or helps to open their minds. Art needs to help us get out of Plato’s cave. It’s like taking the “red pill” in The Matrix, he says.

Despite collecting digital and video art early on, Servais is not a fan of today’s much-hyped NFTs. “Most NFTs are just images, so don’t call it art,” he tells Swizz Art Biz. “Everyone can create an image: Kellogg’s does it. McDonald’s does it. But is Ronald McDonald art? It’s just an image.”

Listen to the full podcast or watch the conversation on YouTube to find out more.