EP #513 - Besfort Biljali: What Really Works in Swiss Sales (and in Greener, Faster, and Cheaper Lighting)

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Swisspreneur Show

Swisspreneur

528 episodes

4 days ago

The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.

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EP #513 - Besfort Biljali: What Really Works in Swiss Sales (and in Greener, Faster, and Cheaper Lighting)

Swisspreneur Show

48 minutes 45 seconds

2 months ago

EP #513 - Besfort Biljali: What Really Works in Swiss Sales (and in Greener, Faster, and Cheaper Lighting)

Timestamps

3:52 - Past failures that paved the way for success

9:12 - Shifting from finance, to vocation training, to retrofitting luminaries

13:57 How Lumvin found a swiss-based cheaper, faster, and sustainable way to upgrade luminaries

32:28 Tips for driving sales in Switzerland

37:14 - Winning the Swiss Economic Award

This episode was co-produced with SEF.Growth, the Swiss Economic Forum's Growth initiative to support Swiss startups and SMEs with growth plans free of charge.

Click ⁠⁠here⁠⁠ to order your copy of “Swiss Startups” today.

About Besfort Biljali:

Besfort Biljali is the Co-Founder of Lumvin, a Swiss clean tech company specialising in energy-efficient lighting solutions, and Deputy CEO at Libs Industrielle Berufslehren Schweiz, a leading vocational training organisation in the mechanical engineering sector. He holds an MSc in Finance from the University of Zurich and previously worked in finance and sales — all while competing as a professional handball player.

In his conversation with Silvan, Besfort shared how his background in sports and sales helped him transition into entrepreneurship, and how a chance conversation with a former colleague led to the founding of Lumvin. He also broke down what actually works in Swiss sales — from cold calling to long-term trust-building — and why his “Made in Switzerland” approach reinforces quality and credibility.

Besfort also spoke about the importance of vocational training in Switzerland’s innovation ecosystem, how he balances multiple high-stakes roles using time-blocking and prioritisation, and what it meant for Lumvin to win the 2025 Swiss Economic Award.

The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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