Send us a text An awesome discussion about Advertising versus Organic Marketing with Mark Chapman of the I Do Society. We dove into ad spend, ad frequency, types of ads that are working and so much more! Tune in to find out just how many touch points current couples really need to turn from prospect to client! And If you've been thinking about Google ads as a wedding pro, this episode will be extra insightful! The I Do Society Website Follow I Do Society on Instagram Learn more a...

Send us a text In this episode of Swell Social Hour, Serena Waller and Nora Sheils discuss the challenges faced by wedding professionals in a transitioning industry. They explore the importance of setting client expectations, handling feedback and reviews, and the necessity of legal protections through contracts. Nora shares her experience managing multiple businesses and emphasizes the role of technology in streamlining operations. More about Nora: A pioneer in event technology, Rock Paper C...

Send us a text Instagram has removed Highlights. Where did they go and what does this mean for your wedding business? I'm diving into this exciting Instagram update in this quick episode! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

Send us a text In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like...

Send us a text Want to step up your Instagram Engagement game? Start from your profile page. Here is a quick, actionable tip you can implement today to build your community. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable

Send us a text Grid re-ordering is here! Ever wish you could just rearrange your grid after you've made a post? Now you finally can! In this quick episode, I'm sharing what I'm loving about this update and ways you might want to use it as a wedding pro. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Many...

Send us a text In this week's super short episode, I share why I think that being bored with your marketing efforts could be the magic bullet for progress (and data)! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable

Send us a text Some quick, actionable tips for getting ahead of your marketing so you aren't left scrambling before and during engagement season. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable

Send us a text In this episode of Swell Social Hour, Serena Waller and Elizabeth Shield discuss the integration of technology in your wedding business. We talk about Elizabeth's journey in creating Rock Paper Coin (as a wedding planner), a platform designed to simplify payment processes and client management for wedding professionals. We talk about what a " tech stack" is and how it can vary during different business stages of your business, the significance of client engage...

Send us a text In this episode of Swell Social Hour, host Serena Waller and guest Shannon Tarrant delve into the significance of social proof, reviews, and testimonials in the wedding industry. They explore the differences between sales and marketing, the importance of timely responses in the sales process, and strategies for meeting clients where they are. Shannon shares insights on underrated marketing tactics, the role of reviews in both sales and marketing, and effective methods for...

Send us a text In this episode of Swell Social Hour, host Serena interviews Ashley Ebert, a wedding industry coach and founder of The Abundance Group. They discuss Ashley's journey from running a successful wedding planning business to coaching others in the industry. The conversation covers the importance of mindset shifts for business owners, the transition from client work to team building, and the expectations and realities of hiring. Ashley shares insights on how to create a ...

Send us a text Is Your Website Working For You or Against You? In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and co...

Send us a text Summary In this conversation, Serena discusses the latest updates and features on Instagram, including mixed orientation carousels, the ability to post more images, the importance of music in posts, and the evolving role of hashtags versus keywords. She also touches on new features being tested, such as password-protected posts and the ability to reorder posts on the grid, while emphasizing the importance of content management and aesthetics for users. Takeaways Instagram has...

Send us a text In this "coffee chat" style episode, I talk about one of my key takeaways from working in a corporate environment. And the lessons I Iearned about SMART goals and whether they could be the missing piece to having a more efficient, successful team. Ps, this is an unedited episode recorded while having my morning coffee! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Ch...

Send us a text In this episode, Serena Waller reflects on her experience at the Creative Educator Conference, discussing the highs and lows of attending in-person events. She emphasizes the importance of stepping out of one's comfort zone, building connections, and the role of grassroots marketing in today's fast-paced world. Serena shares key takeaways about the necessity of repetition in marketing and how in-person interactions can enhance creativity and business strategies. TL;DR Takeaways...

Send us a text I'm sharing the parallels between wedding cake and Instagram marketing. Breaking down the difference between Instagram's grid/feed posts, Stories and Reels, and why you might need to be using all three. OR, even only using one. This short episode will help you simplify your posting strategy and start dishing up the content YOUR couple needs + wants. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency...

Send us a text I'm covering the "launch" process for this podcast. How marketing has evolved within the wedding industry over the last 20 years and why you shouldn't put all of your marketing eggs in one basket! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable

Send us a text Together we'll tackle the unique marketing needs and challenges for wedding pros. Our goal is to make social media (and marketing in general) easy and fun, regardless of the stage you're in, in your wedding business. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Inter...