When everyone else fights for the market shares of e-scooters in the big cities, Hopp has a different business model that works perfect for small towns. Through franchise they have reached small cities like Kiruna long before anyone would imagined. In this episode we talk about the e-scooter business, what difference it makes to both the customer experience, sustainability, quality and market expansion to use a franchise business model. Michel also tells us about the profitability of the franchise model and that it actually can be very profitable for the e-scooter franchise owners.
EPISODE LINKS: