"The proof is in the pudding" is what Stefan himself says is one of the success factors behind his two very successful startups: POC and CAKE. The idea of POC came to his mind sitting in the ski lift and wanting to contribute to save more lives by making safer helmets that also people wanted to wear. Later on, when Stefan got a hand of a very early electric motorbike prototype it was just way too fun and astonshing for him to not share it with the rest of the world. So tune in and enjoy an hour of inspiring talk with Stefan Ytterborn, one of Swedens most famous superentrepreneur.
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