Every wondered why some of the world's most successful organizations can stay ahead of disruption, adopting and implementing innovative strategies while others fail? Kurt Matzler has the answer: open strategy. Kurt is professor of strategic management at the University of Innsbruck, academic director of the Executive MBA program at MCI in Innsbruck and a partner at the international management consulting firm IMP. He is one of four co-authors of the recently published book Open Strategy: Mastering disruption from outside the C-Suite. Kurt is not Swedish, but open strategy applies wherever you are in the world if you want to succeed with innovation, especially distributive innovation. In this episode Sandra Bourbon talks to Kurt about what open strategy is and for which organizations it fits. Kurt shares his knowledge, and many inspiring stories, of what is needed to succeed with open strategy such as leadership, an open mind, business model disruption and the role of the top management. We talk about the challenges: how to treat sensitive information, how to find and involve external experts (without paying them) and what first step you can take to pursue open strategy to generate more revenue and higher profits.
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