
Today we sit down with Sarah Pinner, co-founder and former CEO of Beni, to learn more about the browser extension that scours the internet to find secondhand options for you. Prior to Beni, she played a key role in expanding Imperfect Foods, an online grocery company focused on fighting food waste. In this episode, Sarah digs into the intricacies of the secondhand market and how Beni targets the apprehensive secondhand shoppers - those who like the idea, but don’t necessarily love the experience of thrifting. Sarah also dispels the concept that ordering and returning new clothing is consequence-free and tells us where our returns actually end up.