In this episode, Alan Young, co-owner of Puzzle Partners, a branded content agency, discusses sustainability in the hotel and travel industry. We discussed the lack of promotion of sustainability initiatives on hotel websites and the need for reporting on these efforts. Alan emphasized the importance of utilizing solar panels and other effective sustainability measures. We also explored the role of internal accountability and the need for sustainability officers in organizations. The conversation concluded with a call to action for individuals to take on a sustainable development goal and start small to make a difference.