In sustainable travel, data is often reduced to one thing: carbon. But travel is about so much more than emissions. 🌍 What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? Because when used right, data can turn good intentions into real impact. 💪 In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. Through insights from Ed...
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In sustainable travel, data is often reduced to one thing: carbon. But travel is about so much more than emissions. 🌍 What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? Because when used right, data can turn good intentions into real impact. 💪 In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. Through insights from Ed...
Why is it so hard to talk about sustainability in tourism? 😦 In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing. 😵💫 What if you don’t know what to share?🫤 How do you avoid being seen as greenwashing?😵 And what if travellers don’t seem interested at all? From perfectionism holding businesses back to the risk of greenhushing under EU regulations. We unpack the most common challenges and how t...
Sustainable Today, Successful Tomorrow
In sustainable travel, data is often reduced to one thing: carbon. But travel is about so much more than emissions. 🌍 What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? Because when used right, data can turn good intentions into real impact. 💪 In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. Through insights from Ed...
