Everybody talks about circularity in the fashion industry, but what does it exactly means? Is the fashion industry circular? How can we make a profitable business model with circularity? Thanks to Elena Ferrero to share with us her project, Re4circular, that is looking into digitise the sorting process of recycling clothes. Together with Sara Secondo they founded a female social start up, Atelier Riforma to solve the biggest issue that brands has: how to collect and sort old clothes? You cannot do it yourself, unless you are one of the 5 giant in the world, but even there you need to make sure to don't mix material compositions that won't be possible to recycle. Recycling companies are not always profitable in a sustainable way as the sorting process can be very time consuming. Technology need to help fashion and that's why we love this project Good luck Elena & Sara