Episode 20: Preserving a Legacy with Watt Casey Jr. of Casey Beefmasters What does it take to build cattle that pay their way without props? We sat down with Watt Matthews Casey Jr. of Casey Beefmasters to trace a 77-year line of selection grounded in the Six Essentials—fertility, weight, conformation, hardiness, milk, and disposition—and a ruthless commitment to real-world performance. From a closed herd since 1967 to breeding seasons as short as 25 days, Watt explains how discip...
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Episode 20: Preserving a Legacy with Watt Casey Jr. of Casey Beefmasters What does it take to build cattle that pay their way without props? We sat down with Watt Matthews Casey Jr. of Casey Beefmasters to trace a 77-year line of selection grounded in the Six Essentials—fertility, weight, conformation, hardiness, milk, and disposition—and a ruthless commitment to real-world performance. From a closed herd since 1967 to breeding seasons as short as 25 days, Watt explains how discip...
Episode 13: Sell Truth, Not Hype with John Atkinson
Sustainable Stock: Reviving Legacy Genetics
59 minutes
4 months ago
Episode 13: Sell Truth, Not Hype with John Atkinson
Episode 13: Sell Truth, Not Hype with John Atkinson A candid conversation with Australian cattleman John Atkinson reveals profound insights about the cattle industry's struggle with honesty, fertility, and sustainable breeding practices. Since our last conversation, John's operation has secured a milestone export deal to Africa, not through slick marketing, but through straightforward communication about which genetics would actually work for the buyer's environment. The episode confronts un...
Sustainable Stock: Reviving Legacy Genetics
Episode 20: Preserving a Legacy with Watt Casey Jr. of Casey Beefmasters What does it take to build cattle that pay their way without props? We sat down with Watt Matthews Casey Jr. of Casey Beefmasters to trace a 77-year line of selection grounded in the Six Essentials—fertility, weight, conformation, hardiness, milk, and disposition—and a ruthless commitment to real-world performance. From a closed herd since 1967 to breeding seasons as short as 25 days, Watt explains how discip...
