In this episode of the Sustainable Futures Podcast, host Valeria Piaggio is joined by Fernando Desouches, Managing Director of New Macho, and Vera Sidlova, Director of Kantar's Global Thought Leadership team. They delve into the intriguing world of masculinity in marketing, shining light on recent discussions sparked by media like the UK TV series Adolescence. 

Together, they explore how brands often miss the mark with male audiences. This episode uncovers why current marketing strategies fail to resonate and provides actionable insights on how to address this gap. You will gain a deeper understanding of the needs and behaviours of male consumers, discovering effective strategies to engage them meaningfully. 

A staggering 66% of men feel worse about themselves due to how they are portrayed by brands. It's crucial for marketers and brand leaders to listen to these voices and incorporate their perspectives. This episode offers a roadmap for creating more inclusive and impactful marketing campaigns, using practical examples and real-world case studies. 

Join us to learn how to navigate the complexities of marketing to men and unlock new growth potential for your brand. Tune in for a conversation that promises to transform your approach and elevate your marketing success. 

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