In this episode, Jonathan Hall - Managing Partner at Kantar’s Sustainable Transformation Practice - speaks with colleague and Senior Partner Ozlem Senturk, and Sustainable Marketing Experts and Co-Authors of ‘Sustainable Marketing: The Industry's Role in a Sustainable Future', Alexis Eyre and Paul Randle, about the pressing need to redefine growth and reshape marketing’s role in creating a sustainable future. Since the end of the Second World War, Marketing has played a central role in making the consumer lifestyle desirable and aspirational. This discussion explores how new economic models, such as the circular economy are redefining what growth should look more like as we transition to a more sustainable economy. 

Ozlem, Alexis and Paul share their valuable insights into the importance of brand purpose and the challenges that emerge when aligning sustainability goals with commercial success. They share the Sustainable Marketing 2030 and Sustainable Marketing Compass frameworks as ways to help marketers navigate the complexity of the future marketplace. 

With practical insights and real-world examples, this episode offers a roadmap for marketers, business leaders, and anyone looking to transition towards a more sustainable and purpose-driven future.   

Tune in to the episode and check out their book and useful links below!  

Sustainable Marketing 2030 report: https://www.kantar.com/campaigns/sustainable-marketing-2030

Information on Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/the-compass/  

‘Sustainable Marketing: The Industry’s Role in a Sustainable Future’ by Alexis Eyre and Paul Randal: https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133  

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