Research by Biffa reveals that less than 50% of organisations are fully aware of upcoming recycling legislation. In the next episode of Sustainable Futures, Jonathan Hall sits down with Pam Conway, Biffa's Group Marketing Director, to explore the challenges and opportunities brands will face in a circular economy.

Discover how Biffa is leading the charge in reducing waste, enhancing recycling efforts, and guiding businesses through evolving environmental regulations. Learn how the value of waste is transforming under new regulations like Extended Producer Responsibility (EPR), which mandate that brands manage their products' entire lifecycle.

Marketers are pivotal in this transition, driving change not only through the supply chain but also by influencing consumer behaviour through education, community engagement, and streamlining recycling processes.

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