Our next installment of “Actioning Inclusion” mini-series explores the importance of making inclusion business as usual. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, for another insightful conversation. 

Kantar’s blueprint for growth is centered around how brands can predispose themselves to more people. Connecting with often underrepresented demographics and meeting their needs taps into new market opportunities. This is particularly important for high-growth, diverse populations that are expanding. 

Crafting the right communication is vital to connect meaningfully with consumers. In this episode, the group also explores the importance of authentic representation in media through the lens of gender. Learn how positive portrayals of gender lead to higher customer loyalty, greater pricing power, and a reduced likelihood of abandonment. 

Finally, delve into how AI impacts representation in marketing, exploring both its risks and opportunities. Marketers need to use AI to represent a diverse range of voices to appeal to all consumers and to meet their evolving expectations and cultural nuances. 

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