Watch the first episode of our new Sustainable Futures mini-series “Actioning Inclusion” on how brands can drive growth with inclusive marketing strategies. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio Kantar’s Global Head of Inclusive Growth, Sara Denby the previous Global Head of the UN Women Unstereotype Alliance and Ana Valdez, President and CEO of the Latino Donor Collaborative.  

The group starts by discussing how demographic shifts in the population require brands to create marketing strategies that are meaningful to different cultural segments. Delve into the evidence from the “Inclusion = Income” report created in partnership between UN Women, Oxford Saïd Business School and Kantar which uncovers the risks brands face when they use generic advertising that doesn’t meet the needs of often underrepresented groups. Learn how this approach helped the Latino Donar Collaborative to uncover how Latino Youth, who represent 25% of the young customer base in the United States, are diving growth and influencing mainstream culture. 

Hosted on Acast. See acast.com/privacy for more information.