Welcome back to Sustainable Freedom with Photography. Last week, we talked about the difference between being a photographer and being a business owner, and we’ve set the expectation that while you're a creative person, the business side must be your priority to build sustainable freedom. And this week? We’re diving into the biggest excuse we’ve been hearing from so many photographers lately, and this one might be difficult to hear. You know, the whole "This year just sucks." "No one is booking." "The market is dead."? I’ve been coaching for years, and every single year, people say, "This is the worst it’s ever been." And frankly, unless you have a clear strategy and know how to pivot when you need to pivot? It will feel like a disaster. Because let’s be honest, there are still photographers filling their calendars, charging luxury prices, and thriving. This has been one of the best years EVER for our studio. People are definitely still spending thousands on photography. This episode is your loving wake-up call. If you feel stuck, it’s not because the whole industry is broken. It’s because your business needs a tune-up. And that’s what we’re here for. Book your coaching consult today: https://go.tkeducation.co/tk-education-free-coaching-callInstagram: https://www.instagram.com/itstracylynn/