Ira Guha is the founder of Asan, a social enterprise brand of menstrual cups.
Ira talks to Raakhee about her inspiration behind Asan, about period poverty not only being an issue in the Global South, and reducing plastic waste via their reusable cup. Discussing the lack of female representation in product innovation, the stigmas, usage, and pre conceived ideas around menstrual products. With commercial retail challenges of a reusable product and a free period tracker app now available, Asan’s ambitions and journey are worthy. https://asancup.com/https://asancup.com/pages/download-the-asan-app
