From Lazy Environmentalist to Supercool: Real Climate Innovation That Wins

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Sustainability Transformations

47 episodes

3 days ago

Welcome to "Sustainability Transformations," the podcast exploring sustainability through weekly conversations with leading experts. We discuss the economic, social, and environmental impacts of business practices, providing practical insights and real-world solutions. Each episode features in-depth interviews and dynamic discussions on the latest trends, tips, and strategies for sustainable transformation. Join us to learn from those making a difference and be inspired to drive positive change in your organization and community. Subscribe now!

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From Lazy Environmentalist to Supercool: Real Climate Innovation That Wins

Sustainability Transformations

42 minutes 27 seconds

2 months ago

From Lazy Environmentalist to Supercool: Real Climate Innovation That Wins

Summary

The conversation explores effective ways to communicate climate change narratives, emphasizing the importance of engaging people through solutions that resonate with their interests. The speakers reflect on their learning experiences, particularly a pivotal moment in 2006 that shifted their approach from lecturing to engaging audiences in a more relatable manner.

Contact:

Today’s guest is Josh Dorfman — CEO and host of Supercool,a media company spotlighting climate solutions that actually work. Josh is alsothe co-founder of Plantd, a carbon-negative building materials startup, andcreator of The Lazy Environmentalist, a media platform turned TV andradio series.Contact:

getsuper.cool/

www.linkedin.com/in/dorfmanjosh/Takeaways

Engaging narratives are crucial for climate communication.

Solutions should resonate with people's interests.

Adoption of climate solutions is more important than agreement.

Avoid lecturing; focus on engagement.

Personal experiences can illuminate broader issues.

Finding common ground is key to effective communication.

Excitement about solutions can drive change.

Lessons from past experiences shape current approaches.

Relatable stories can foster a connection to climate issues.

The shift in approach can lead to greater impact.

Chapters

00:00 Introduction to Sustainability and Josh Duffman

02:57 The Spark of Sustainability: Josh's Journey

05:48 The Lazy Environmentalist Era: Public Perception and Storytelling

08:26 Effective Storytelling in Sustainability

11:11 Transitioning from Storytelling to Startup Building

13:33 Innovative Solutions: The Planted Startup

16:43 Scaling Sustainable Practices in Business

19:22 Mindset Shift: From Awareness to Action in Climate Solutions

21:48 Decarbonization: The Urgency of Our Time

22:52 Winning Over Major Players: Building Trust and Credibility

26:38 Identifying Scalable Climate Solutions

31:12 The Age of Adoption: Embracing Existing Solutions

35:04 Innovations on the Horizon: The Future of Climate Technology

37:30 The Role of Experience in Climate Action