Our opening keynote address will introduce the format of Mercato Metropolitano, its origins and evolution, then focus on the importance of fostering artisanship in the F&B and hospitality sectors. Various aspects of the model will be discussed, including its social impact activities in the community, the alignment of interest throughout the value chain and the creation of important transferable skills among the workforce and trading partners.

Biography: Amedeo Claris, Marketing Director for Mercato Metropolitano, will discuss how London’s first sustainable and inclusive food market is creating a movement to re-balance the relationship between artisan producers of natural, nutritious and unadulterated food, and consumers. A functioning, sustainable and inclusive food value chain requires balanced investments and, perhaps more importantly, the fostering of important skills and trades such as traditional agriculture, baking, butchery, fishmongery, etc. that have been vanishing among younger generations. Mercato Metropolitano focuses on the revival of those skills and trades with a modern approach, where vocational training of its staff and traders goes hand in hand with academic education which focuses on 360-degree sustainability and the triple bottom line notion of profit, people and the planet.

Visit: www.mercatometropolitano.com.