Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
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Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
Visceral storytelling: A more effective way for athletes to platform sustainability?
Sustainability Huddle
33 minutes
2 months ago
Visceral storytelling: A more effective way for athletes to platform sustainability?
Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
Sustainability Huddle
Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
