Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
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Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
Is sustainability sport's biggest commercial opportunity?
Sustainability Huddle
47 minutes
12 months ago
Is sustainability sport's biggest commercial opportunity?
Sustainability, in some quarters of the sports industry, is viewed as a cost rather than investment.But what if climate action could actually be an opportunity to diversity income streams for sports organisations?That's a concept put forward by Jamie Farndale in this episode of the podcast, where he reflects on his research that suggests affinity with sport can support the take-up of low-carbon technologies and behaviours.The former captain of the Scotland rugby sevens team and current GM of ...
Sustainability Huddle
Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
