Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
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Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
Climate tech isn’t investing in sport sponsorship – but here’s why it should
Sustainability Huddle
35 minutes
3 months ago
Climate tech isn’t investing in sport sponsorship – but here’s why it should
Most climate tech startups aren’t investing in sport sponsorship – yet. Many see it as too expensive, misaligned with their values, or unable to deliver on goals like awareness and adoption. But one company is breaking the mould. Svante, a carbon capture startup from British Columbia, has teamed up with Speed Skating Canada on ‘Save the Ice’, a campaign that removes carbon every time someone shares their video. For Canada’s most decorated Olympic sport, climate change isn’t ...
Sustainability Huddle
Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature. The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers. She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes ...
