Artist statements, even though they might appear like a load of pretentious art-talk (which many of them sadly are), serve a very important purpose: presenting your passion in a bite-sized package, to be easily consumed and understood by the reader or listener (you can, and should know how to pitch them too).

But what many of us present as an artist statement is usually exactly the opposite of what it should be; we focus on intellectually sounding words and sentences like this: “As wavering phenomena become rediscovered through subversive personal practices, the observer is left with an awareness of the boundaries of our era.”, rather than actually trying to communicate clearly.