Data show that plastic surgery and cosmetic procedures have become even more popular during the pandemic, with 64% of U.S. surgeons seeing a rise in their telemedicine consultations vs. prior to the pandemic (ASPS, June 2020). Historically - and perhaps even ironically - global and economic crises are often paired with an increase spend on aesthetics and one's appearance.  Regardless of unpredictable industry trends, our guest, Dr. Oren Weissman, has been able to exponentially grow his clinic, using time-tested principles and non-traditional methods of communication, including NLP and subliminal communication. Dr. Weissman has made it his mission to share with other Medical Practitioners these secrets and techniques, which have improved the efficacy of his messaging, enhanced the patient experience and sentiment, and forged a deeper connection while growing his practice significantly.