Join the support insights community to stay up to date on new podcast episodes - https://sentisum.com/resources/community In today's episode of the Support Insights Podcast we talk to Tony Adams, Product Manager at Supercell, about all things Player Experience in the gaming industry. With more than 10 years' experience in the gaming industry, Tony takes us through how the ways of working in PX completely challenge everything you thought you knew about CX best practices. We discuss how focusing on enabling players to get the support they need quickly without having to leave the game, means that traditional CS rules you find in other industries don't typically apply. Plus, hear Tony's advice on how others in the gaming industry can level up their PX, including the importance of being comfortable with change. Music: Savour The Moment by Shane Ivers - https://www.silvermansound.com