It's high time for us to transition away from the traditional linear approach in supply chains, where products are manufactured, used, and discarded, and instead focus on cultivating a more sustainable economy. This podcast episode not only offers guidance to businesses on constructing circular frameworks but also illustrates how to do so in a profitable manner. Our esteemed guest, Juli Herdegen Lassow, advocates for diverse approaches to circularity, urging organizations to take gradual yet meaningful strides in the right direction. The episode underscores the significant role we, as consumers, play in motivating businesses to embrace this transformative journey. As such, it's a must-listen for everyone, imparting a vital lesson on the importance of fostering sustainable practices!