In this episode of Supply Chain Connect, Guy Courtin, VP of Industry and Global Alliances at Tecsys, reveals the critical role of data in modern supply chain operations. Discover why simply having data is not enough—it’s about transforming raw information into actionable intelligence. Courtin unpacks the challenges of data management, from communication barriers to the overwhelming volume of digital information, and shares insights on how organizations can effectively leverage their data. Learn why implementing AI before establishing a solid data foundation is like driving a Ferrari on a dirt road, and gain practical strategies for turning your supply chain data into a competitive advantage. Visit us online at SupplyChainConnect.com!