Supplier marketing is the process by which companies engage suppliers, build strong supplier relationships and create supplier value in order to capture value from suppliers in return,”  Anthony Payne, CMO at HICX, explained at Supplier Experience Live 2023 Conference during a session about how to drive supplier adoption & engagement with supplier marketing. The session covers: What is the main cause of initiative fatigue for suppliers What is supplier marketing How to use a simple marketing framework to drive supplier adoption and engagement Top 6 recommendations to drive supplier adoption and engagement