To scale climate solutions you have to know how to talk about them. The companies driving climate adoption don’t just offer better solutions—they tell better stories. Stories that reframe clean energy as the smarter, cheaper, everyday choice. Stories that win customers, sway skeptics, and shift markets.
Keith Zakheim has spent two decades working with climate brands to sharpen their strategy and scale their message. As CEO of Antenna Group, he’s shaped the public narrative around clean energy, circular economy, and climate tech adoption—long before those terms entered the mainstream lexicon.
Keith joins Josh to unpack the new landscape resulting from the One Big Beautiful Bill, the continued surge of private investment, and why even in the Age of Adoption, the right story still determines who grabs market share—and who falters. They break down how Antenna’s new AI tool, Conscious Compass, evaluates whether a brand’s sustainability rhetoric matches reality. And they explore why messaging grounded in prosperity, security, and abundance may be 2025’s most strategic climate language.
Clean energy won’t scale because the climate crisis demands it. It’ll scale because it feels like it belongs—like football in the fall.
Show Notes
Guest: Keith Zakheim, CEO
Company: Antenna Group
Article referenced: The Hill - Why the climate and sustainability economy will thrive in a Trump presidency
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