In this episode we conclude season 3 with a UK special. Jenni Field is a renowned strategist in the communications realm, bringing more than 20 years of knowledge and experience to the conversation as we talk about her career journey, from serving as a Communications Director in the pharmaceutical sector to becoming the founder of Redefining Communications, a consultancy helping with communication, employee experience and organisational challenges. Jenni shares her top tips for people wanting to get into communications and copywriting, or for those who are there already. We also talk about her experiences around the world and highlights from her career.  As ever it's not long before we get into AI and we talk about its emerging role in internal communication. In Jenni's view, while AI has shown promise, it's still an emerging domain with loads to uncover. We then veer into the value of tailored communication, exploring strategies for non-office based workers, with the ultimate aim of achieving greater impact and feedback. We conclude with a discussion around burnout (and how to avoid it), as well as our favourite old topic of biscuits!