All content for Super Simple Security Principles is the property of Makani Mason and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
78. What's Up With All the Strange Brands on Amazon?
Super Simple Security Principles
12 minutes 2 seconds
2 months ago
78. What's Up With All the Strange Brands on Amazon?
Episode summaryIf you shop at Amazon much, you've seen a lot of weird brands. I just searched for juggling balls, and here's a sample of the brands it showed: Duncan, Zeekio, POITOI, Schylling, GloFX, Elcoho, Leitee, GoSports, Lawei, URATOT, Cedilis, DSJUGGLING, speevers.Have you ever wondered why? If not, now's the time to consider it, because the way Amazon does business has massive implications for every American.The short version is this: Amazon actively recruits oversea sellers, particularly Chinese. Amazon incentivizes all sellers to participate in their Brand Registry program, which requires a trademark. Trademarks currently take 12-18 months to get, and picking random letters and smashing them together makes it faster because it's obvious there's no conflict with an existing trademark.We will be discussing some of the implications of this system, and strategies for finding quality products in the crowded Amazon marketplace. In the meantime, take some time to ponder what all this means to you.LinksAmazon Brand Registry Requirements (https://sell.amazon.com/blog/brand-registry-requirements)How Long to Register a Trademark (https://www.uspto.gov/trademarks/basics/how-long-does-it-take-register)NY Times - How Amazon is causing us to drown in trademarks (https://www.nytimes.com/2020/02/11/style/amazon-trademark-copyright.html)Why Amazon Products Have Those Weird Names (https://www.youtube.com/watch?v=4UrqlMfwUC4)Get the FREE Bulletproof My Identity Starter Kit (https://bulletproofmyid.com)Get help from Makani (https://forum.makanimason.com)
