Today on the podcast I speak with Sophie Cooper, founder and Smile Director of Anihana – a New Zealand beauty brand creating solid body and haircare that is sustainable, cruelty free and made with clean, natural ingredients.

What began in 2016, when Sophie bought the soap business she was working in while pregnant with her daughter, has grown into a family-owned company producing joyful, affordable products now stocked in over 8,000 stores across New Zealand, Australia and the United States, including Target, Walmart and Amazon.com.

In this episode, Sophie shares the reality of scaling a handcrafted Kiwi business into global markets - from navigating a major rebrand to building supermarket partnerships, balancing motherhood and entrepreneurship, and the values that keep Anihana rooted in community, sustainability and joy.

I really enjoyed this conversation with Sophie – she is warm, open and such a quiet achiever. I’m so inspired by this clever brand doing incredible things on the world stage.

I know you’ll love this kōrero with Sophie as much as I did.

Once you’ve listened to this episode, head straight to @anihana_life on Instagram and be inspired by their vibrant, joyful products. And of course, visit anihanalife.com to explore the full range and learn more about their story.

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