Spoiler alert: Marketing isn't just about Canva designs and Unsplash images.
In this episode, Tyrina spills the tea about working in agencies—beyond the usual getting overworked and underpaid. We cover misconceptions about marketing, salary expectations, the myriad of career paths you can take, and whether agency or in-house is a better fit. From working at an agency, to going freelance, Tyrina also covers what its really like working for herself.
The views and opinions expressed in this podcast are those of the speakers and do not represent the views of any company, employer, or organization. This discussion is for informational purposes only and should not be considered professional or financial advice.
Timestamps:
(00:00) Introduction(01:54) Rapid fire questions(03:12) What does it mean to work in marketing?(05:58) How strategy frameworks you learn in school are used in the real world(08:56) Best role to experience marketing(09:50) Typical work day at a marketing agency(12:20) Working hours(13:25) Misconceptions about marketing(14:58) Tyrina's journey(17:26) Is it necessary to try out everything?(18:34) What is the peak career outcome for marketing?(20:40) How common is freelancing now as a creative?(23:22) Who would be suited for agency life?(25:53) Compensation(27:35) Why do people still undervalue marketing?(29:07) Going from agency to freelance(32:18) Reason for leaving the agency(33:03) What would you recommend to a fresh graduate?(35:12) What's most important to break into marketing?(38:12) How to prepare for interviews(40:16) Things you wish you knew earlier that you learnt the hard way(42:26) New thing that you learnt recently