Niche Mastery: Ashleigh Jones' Path to Beauty Business Success

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Suite Independence | Building a Thriving Beauty Business

Kristin Kienzle

3 episodes

1 day ago

Welcome to Suite Independence, the podcast designed exclusively for established beauty professionals ready to transform their careers and build the salon business of their dreams. Hosted by industry veteran Kristin Kienzle, founder of Utopia Modern Salon Suites, this show is your essential guide to thriving independently in the beauty world. Kristin, with over 34 years of experience, understands the unique challenges and incredible opportunities you face. She created Utopia to be a supportive, inspiring community where independent beauty professionals can flourish, and this podcast extends that mission directly to you. Forget the styling tips; we're diving deep into the business and personal development aspects that truly empower your success. Each episode offers insight, inspiration, and clarity to help you succeed and build your career in a healthy way. Whether you're looking to grow your client base, refine your business strategy, enhance your financial literacy, prioritize your well-being, or ultimately own your own salon, Kristin shares the wisdom and actionable advice you need. Join a community dedicated to empowering beauty professionals to reach their full potential, ensuring their businesses thrive and afford them the lifestyle they desire. Tune into Suite Independence and start building the vibrant career and fulfilling life you deserve.

All content for Suite Independence | Building a Thriving Beauty Business is the property of Kristin Kienzle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Niche Mastery: Ashleigh Jones' Path to Beauty Business Success

Suite Independence | Building a Thriving Beauty Business

44 minutes

6 days ago

Niche Mastery: Ashleigh Jones' Path to Beauty Business Success

Are you ready to discover what it really takes to build a business you can step away from and still thrive? Join me as I sit down with Ashleigh Jones, a permanent makeup artist whose journey spans continents, motherhood, and the art of niching down. From building a sought-after salon in Australia to starting over in Wichita, Ashleigh shares the real stories behind her success, the challenges of letting go, and the power of community in business and life.

Highlights

Ashleigh’s path from part-time waxing to becoming a renowned eyebrow specialist in Australia
The leap from solo entrepreneur to managing a team of seven
How she built a business designed for independence—and actually stepped away
Navigating the emotional and practical challenges of moving countries and running a business remotely
The impact of motherhood and postnatal depression on her career and identity
Rebuilding in the U.S.: why she chose to focus on herself and her craft
The science and artistry behind cosmetic tattooing, lip blushing, and 3D areola tattooing
Why trends don’t belong in permanent makeup—and how Ashleigh educates her clients
Hilarious and surprising client stories (including fake IDs and eyebrow requests to the ears!)
Advice for beauty professionals on finding and owning your niche

Chapters

00:34 — Meet Ashleigh Jones: From Perth to Wichita

01:08 — Building a Business on Brows

02:41 — Stepping Back: Trust, Team, and Letting Go

04:29 — Moving to the U.S. & Maintaining a Business Abroad

05:21 — Motherhood, Postnatal Depression, and Business Transitions

07:00 — Reconnecting with the Business and Letting Go

10:41 — Starting Fresh: Focusing on Services in Wichita

13:19 — The Art and Science of Cosmetic Tattooing

16:07 — Trends, Client Education, and Natural Results

22:38 — Niche Down: Advice for Beauty Professionals

25:44 — Building Trust, Connection, and Community

28:00 — Closing Thoughts & Ashleigh’s Contact Info

Resources Mentioned

Ashleigh Jones — Permanent Makeup Artist
https://bellesorelle.com.au/wichita-home

To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!

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