For the entire interview transcript, please click here. In this episode, we’re joined by John Gold, the founder of Hypeddit, a groundbreaking platform that simplifies music promotion for artists worldwide. John shares his journey of transitioning from focusing solely on making music to mastering the art of building an engaged fan base. Discover how Hypeddit helps musicians automate promotion, save time, and grow authentic connections with their audience in a competitive industry.
What You’ll Learn
In this episode, you’ll learn the crucial balance every musician needs to strike between creating great music and building a loyal fan base. John explains why relying solely on the quality of your music is not enough in today’s oversaturated market. He shares how Hypeddit was born out of his own challenges and how it empowers musicians with tools to automate and simplify promotion. You’ll also learn about the importance of email as a backup for sustaining long-term fan engagement and why building active, dedicated fans is key to success.
Things We Discussed
John dives into the realities of music promotion, explaining why traditional playlist promotion often fails to create meaningful connections with fans. He highlights the advantages of using ads on platforms like Facebook and Instagram and how Hypeddit’s innovative approach bridges the gap between complex marketing techniques and simplicity. Additionally, John emphasizes the significance of authentic fan engagement, effective use of email marketing, and creating systems that foster continuous growth for musicians in today’s competitive landscape.
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