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The Insane Story Behind Australian Brand, Knobby Underwear | Founder Rob Rand - EP122
Success x Happiness
39 minutes 7 seconds
2 months ago
The Insane Story Behind Australian Brand, Knobby Underwear | Founder Rob Rand - EP122
Would you bet your house deposit on a pair of undies? Rob Rand did.
In this inspiring episode of the Success Times Happiness podcast, we sit down with Rob Rand – the creative founder behind Knobby Underwear – a brand built on bold risks, relentless creativity, and a million-pair-a-year subscription model. Rob shares how he turned a wild idea into a cult-like movement, why staying curious is a superpower, and how ultra-running fuels his entrepreneurial fire. From starting in remote Queensland to reshaping the e-commerce space, Rob drops gold for creatives, founders, and dreamers alike.
https://knobby.com.au
Listen To The Podcast
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Spotify - https://open.spotify.com/show/1CCrfi7eB3zlANJ81D1C72?si=4221bec96c244a0c
Apple Podcasts - https://podcasts.apple.com/au/podcast/success-x-happiness/id1683066164
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Chapters
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(00:00:00) - Intro
(00:00:39) - Chapter 1 | Rob’s Creative Background & Risk Appetite
(00:10:05) - Chapter 2 | Why Undies? Why Subscription?
(00:18:01) - Chapter 3 | The Future of Knobby
(00:32:47) - Quick Fire Questions
(00:38:25) - Outro
🔎 RELEVANT HASHTAGS:
#podcast #business #startup