How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

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Success Saudi

Maria Cometti

22 episodes

3 days ago

"Success Saudi" is dedicated to current and future entrepreneurs in KSA. We interview local entrepreneurs and industry experts who share their journeys, provide insights into the local market, and impart their hard-earned wisdom and tips for success.

Business

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How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

Success Saudi

48 minutes 1 second

5 months ago

How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

We’re kicking off Season 2 of Success Saudi with Lulwah Al Juraiban, the founder of Treehouse, a homegrown concept that’s redefining healthy, sustainable dining in Riyadh.

In this episode, we dive into:

•⁠ ⁠How a childhood memory sparked her entrepreneurial journey

•⁠ ⁠The challenges of starting and scaling a restaurant business in KSA

•⁠ ⁠How Treehouse controls food waste

•⁠ ⁠Common mistakes made in F&B

•⁠ ⁠Her favorite resources, habits, and Saudi brands

Whether you’re in F&B, dreaming of launching your own venture, or love a good founder story, this one’s for you.

Hosted at the beautiful Vivienda Hotel and Villas in the Diplomatic Quarter.