In this episode of Success Saudi, we sit down with Wafa Al Obaidat, Founder and CEO of PLAYBOOK, a fast-growing digital platform designed to support and connect women and executive leaders. Originally launched in Bahrain, PLAYBOOK now has a global presence, including a growing footprint in Saudi Arabia.Wafa shares the lessons learned from building PLAYBOOK after bootstrapping her first company, Obai & Hill, to multimillion-dollar revenue. We explore the mindset shifts required for growth, the challenges women face in scaling, and her perspective on balancing entrepreneurship and motherhood.🔹 Why she chose to seek funding after growing her first company without outside capital🔹 Tips for women to secure funding🔹 How PLAYBOOK sold memberships even before launching🔹 Her take on balancing ambition, motherhood, and building at your own pace🔹 Why women founders must think beyond starting and focus on scalingWhether you’re starting from scratch or looking to grow, this episode offers practical advice and inspiration for building something meaningful in Saudi and beyond.