In this episode, we sit down with Nezar Al-Tuwaijri, founder and CEO of Race Arabia, the trailblazing organization creating world-class endurance events in Saudi Arabia. Nezar shares his journey from building a small running community to establishing a leading endurance event firm shaping the kingdom’s fitness culture.
Key highlights from our conversation:
- From Passion to Purpose: Nezar's journey from being a Boston runner to founding Race Arabia, emphasizing community building.
- Overcoming Challenges: Race Arabia’s path to success despite market skepticism, stakeholder issues, and operational hurdles.
- Participant-Centered Experiences: The focus on passionate teams and unforgettable participant experiences as core to Race Arabia's mission.
- Lessons from Failure: Early struggles with stakeholder management and logistics refined Nezar's approach to event planning.
- Growing a Movement: Nezar's strategies to transform a casual running group into a thriving community, with ambitions for international-level road races.
