Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode I sit down with Amanda, a family photographer who shares her journey of building a photography business rooted in connection, authenticity, and personal values. From overcoming the fear of showing vulnerability online to creating a business that aligns with family, health, and freedom, Amanda opens up about the mindset shifts and strategic changes that have helped her transform her passion into a thriving business.

Together, we explore the power of personal branding, consistency, and staying true to your “why” and why success is often about slowing down, focusing on the essentials, and remembering how far you’ve already come.

What You’ll Learn:

• Personal branding is more than marketing: Sharing your life, stories, and vulnerabilities creates deeper trust and genuine client connections.
• Your “why” fuels your resilience: When business feels hard, coming back to your purpose keeps you grounded and focused.

• Business isn’t difficult, but it is hard: The difference lies in consistency, patience, and working on the right things instead of staying busy.

• Health and energy drive business success: Without looking after yourself first, you can’t show up effectively for clients or your family.

• Not every client is your client and that’s okay. Accepting that not everyone will book or be the right fit frees you to attract the people who truly value your work.

• Success is about joy, not just money.

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Connect with Amanda:

IG: ⁠⁠⁠⁠Amanda