The Surprising Truth About Negative Reinforcement!

Why do we really use substances—and what does it say about our mental health?

This eye-opening episode of Substance Stories with Dr Richard Bradlow takes a deep dive into the hidden psychological force known as negative reinforcement. Often mistaken for punishment, negative reinforcement is when we use a behavior (like substance use) to avoid discomfort or emotional pain.

That post-work drink? It might not be as harmless as it seems.Dr Richard Bradlow explains a powerful distinction between using to feel good and using to not feel bad, this episode explores the slippery slope many fall into—especially when coping with stress, sadness, or racing thoughts.

With relatable examples, like the habit of “drowning your sorrows” after a bad day, the speaker makes it clear: these moments are when we're most vulnerable to unhealthy patterns.

Gain valuable insight into addiction psychology, the importance of recognising emotional states, and the urgent need for healthier coping mechanisms—like movement, connection, and emotional acceptance.

A brilliant analogy likens emotional tolerance to yoga: uncomfortable at first, but with practice, we get stronger.

Whether you're concerned about your own habits or just curious about why we do what we do, this episode is packed with mental health wisdom, addiction awareness, and personal growth tools.

It’s a must-watch for anyone navigating the pressures of daily life.