SubscriptionX 2024 - Victorinox

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SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

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SubscriptionX 2024 - Victorinox

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

26 minutes

1 year ago

SubscriptionX 2024 - Victorinox

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.

Discussion points in this episode:

How can retailers ensure high quality user experience across multiple touch points
Why excellent and on-going customer service is key to a legacy brand
The part brick and mortar stores have to play
Desi’s taste in watches

Behind the microphones:

Desi Reuben-Sealey, Senior Manager UX, Victorinox:

https://www.linkedin.com/in/desireubensealey

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

(00:00) - Tempo: 120.0