SubscriptionX 2024 - The Original Fit Factory

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SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

All content for SubscriptionX - The Subscriptions Economy in Retail and eCommerce is the property of RetailX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

SubscriptionX 2024 - The Original Fit Factory

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

25 minutes

1 year ago

SubscriptionX 2024 - The Original Fit Factory

Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton.

Discussion points in this episode:

How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
Why there needs to be a recognisable connection between collaborative companies
Ways to avoid diluting your brand message
How the fitness industry can deal with churn

Behind the microphones:

Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:

https://www.linkedin.com/in/richard-sale-3ba49a37/

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

(00:00) - Tempo: 120.0