SubscriptionX 2024 - The Intelligent Brief

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/1b/68/5b/1b685b2c-b98e-17d9-6e55-af41c517491a/mza_7885421769394713985.jpg/600x600bb.jpg

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

All content for SubscriptionX - The Subscriptions Economy in Retail and eCommerce is the property of RetailX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

SubscriptionX 2024 - The Intelligent Brief

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

19 minutes

1 year ago

SubscriptionX 2024 - The Intelligent Brief

Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process.

Discussion points in this episode:

The potential AI has to make running a subscription business more efficient
Why now is the right time for retailers, of all sizes, to be thinking about AI
Why a re-education is needed
Where should retailers and subscription companies be using caution around these advancements

Behind the microphones:

James Hirst, Founder & Director, The Intelligent Brief:

https://www.linkedin.com/in/jamesahirst

Sjoerd Feenstra, Enterprise Account Executive at Chargebee:

https://www.linkedin.com/in/sjoerd-feenstra/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

(00:00) - Tempo: 120.0