Kingfisher: why retailers don’t need to reinvent the wheel with AI

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SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

All content for SubscriptionX - The Subscriptions Economy in Retail and eCommerce is the property of RetailX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Kingfisher: why retailers don’t need to reinvent the wheel with AI

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

26 minutes

4 months ago

Kingfisher: why retailers don’t need to reinvent the wheel with AI

Mohsen Ghasempour, Group AI Director at Kingfisher - the retail powerhouse behind B&Q, Screwfix and Castorama - joined Rabie Laib, Senior Solutions Expert (EMEA) Chargebee and Katie Searles to discuss why retailers and subscription brands don’t have to build AI tools from scratch - and how they can make the most of existing systems.

Discussion points in this episode:

Why “data is gold”
Harnessing AI to build consumer-helping tools, and why Hello Casto is a game-changer for French DIY beginners
Dealing with AI concerns
And operating in an omnichannel world