Bella & Duke: Building a £50mn subscription

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SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

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Bella & Duke: Building a £50mn subscription

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

27 minutes

4 months ago

Bella & Duke: Building a £50mn subscription

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability.

Discussion points in this episode:

Learning how to fail…fast
The death curve, and how to avoid it
Why achieving an R number greater than 1 is crucial for subscription businesses