Babbel: Every user is an individual

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SubscriptionX - The Subscriptions Economy in Retail and eCommerce

RetailX

13 episodes

3 months ago

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

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Babbel: Every user is an individual

SubscriptionX - The Subscriptions Economy in Retail and eCommerce

24 minutes

3 months ago

Babbel: Every user is an individual

Ammar Ahmed Qureshi, Director of Revenue CRM at Babbel, and Madhuri Narayana K, Director - Customer Success & Consulting at Chargebee, bring a wealth of experience to the booth. This episode not only covers Ammar’s current role at language-learning subscription Babbel, but also allows him to bring extensive knowledge from the telecommunications industry with key lessons to pass onto any subscription firm.

Discussion points in this episode:

What subscriptions businesses can learn from telecom
Why AI is the end of customer cohorts
Why traditional CRM strategies no longer meet the needs of subscription businesses
How to future-proof a subscription business?