Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
Royalty and Loyalty: Queen B and the BeyHive Phenomenon
Subcultural
33 minutes
10 months ago
Royalty and Loyalty: Queen B and the BeyHive Phenomenon
How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.
Subcultural
Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
